AI Search Optimization

Be the answer.

They’re asking ChatGPT, Gemini, and Claude, and getting a few names instead of a page of links.

We make sure your business is the one they recommend.

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the shift

Search gave options. AI gives answers.

Search used to hand people ten blue links and let them choose. AI assistants don’t. They read the web, weigh what they find, and hand back a few names with a clear favourite.

That means being on page one of search results isn’t the goal anymore. Being the name the AI says is. And that’s decided long before your customer ever asks.

25%

Gartner predicted traditional search traffic would fall 25% by 2026 as people shift to AI assistants.

— Gartner, 2024

See how AI decides who to name →(Coming Soon)

HOW IT WORKS

Three steps to becoming the business AI recommends.

We measure

We ask the AI platforms the questions your customers ask. Then we record exactly what they say, and who they name.

We pinpoint

We find the gaps holding you back. Sometimes AI doesn’t know enough about you. Sometimes what it knows is wrong or outdated.

You get named

You get a prioritized plan to close the gaps. Take it and run, or have us do it for you. Either way, your business becomes the answer.

Find out if AI knows your business exists.

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WHAT YOU GET

Every engagement starts with measurement.

No guesswork and no vague promises. You see exactly where you stand today, why, and what to fix first.

View a Sample Report

(Coming Soon)

Hundreds of real AI answers checked across five major AI platforms
How often AI names you vs. your competitors, on the questions your customers ask
The sources AI reads to form its picture of you, and whether yours are in the pile
How AI describes you, checked for errors and negative framing
A prioritized playbook, ordered by effort and impact

AI Visibility Report card for Bright Spark Electric showing a 62% visibility score.

WHO WE ARE

Built by two people who want you to succeed.

We’re based in the Georgian Bay region of Ontario, which is where our name comes from. Most of our clients are small and medium-sized businesses, but we work with anyone who’s a good fit, wherever they are.

Every report is written by a real person, and you work directly with the founders, start to finish. We’d rather take on fewer clients, build a deep understanding of their business and customers, and get each one recommended by name.

COMMON QUESTIONS

Straight answers, no jargon.

It’s a free first look at how AI assistants answer when someone asks for a business like yours. We run the questions your customers ask and show you what five major AI platforms say, and whether they name you, a competitor, or no one at all.

SEO tries to get your website ranked on a page of Google links. We work on whether AI assistants recommend you by name when they answer a question. It’s a different game, and more and more of it happens before anyone clicks a link at all.

Founding clients are the first businesses we take on. You get our most hands-on attention and a real say in how the service takes shape, and in exchange we ask for your honest feedback while we build the playbook together. Spots are limited on purpose.

The full audit takes about five weeks. In the first week we review your website itself: the machine-readable details that tell AI who you are, your business listings, and the content you already have. You get those findings right away, and some fixes can start immediately. The remaining weeks are measurement. We track what AI says about you over a full month rather than grabbing a one-day snapshot, then you get the complete report and a walkthrough with us.

Some fixes require a developer, some don’t. We tell you exactly what each one involves so you can make that call, or have us handle it.

We’re still working out pricing, and the first look is always free. Right now we’re taking on founding clients, where the cost is your time rather than your money: you give us feedback and help shape the service while we build the playbook together.

Mostly small and medium-sized businesses: trades, clinics, shops, professional services, and local service providers. Most of our clients are in Ontario, but we work with anyone who’s a good fit. If your customers could ask an AI assistant for a recommendation in your category, we can help.

Find out if AI knows your business exists.

It takes one free audit to see exactly what ChatGPT, Gemini and Claude say when someone asks for a business like yours.

Get a Free Audit